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Keywords: Digital technology application
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Journal Articles
The application of digital technology in gambling industry
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1685–1705.
Published: 13 January 2021
...Matthew Tingchi Liu; Shiying Dong; Mingxia Zhu Purpose The study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners...
