Keywords: Digital tourism marketing
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Journal Articles

Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective

Su-Fang Lee, Hsing Lun Liu, Kuo-Ching Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-01-2026-0084
Published: 21 July 2026
... be contacted at: allanliu7616@gmail.com 11 01 2026 17 05 2026 28 06 2026 28 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only AIDA model Consumer decision journey (CDJ) Digital tourism marketing User-generated content...
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Includes: Supplementary data
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