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1-5 of 5
Keywords: Digital transformation
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Journal Articles
The impact of firm-retail investor interaction on marketing investment: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–28.
Published: 20 April 2026
... on marketing investment and examine the moderating role of digital transformation in this relationship. Design/methodology/approach Employing a sample of Chinese A-share listed firms from 2010 to 2022, this study employs ordinary least squares (OLS) regression as the primary estimation method. It further...
Journal Articles
Pay or freeload? Exploring consumers' willingness to pay in the copyright industry under digital transformation: the roles of copyright moral norms and values
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–44.
Published: 21 November 2025
...Peiyun Liu; Zhucheng Shao Purpose This research examines consumers' willingness to pay for digital copyright content during the digital transformation era, focusing on the psychological mechanisms that underlie their decision-making. Integrating the S-O-R theory and elaboration likelihood theory...
Journal Articles
Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 18 September 2025
...Heng Pan; Man Cheng; Rouyue Wang; Ning Zou; Danping Liu Purpose This study aimed to introduce the mechanism of digital transformation, which enhances supply chain resilience. Current research has overlooked the factors contributing to the relationship among digital transformation, supply chain...
Journal Articles
A study of green logistics practice in Vietnam – the roles of intellectual capital and digital transformation
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1466–1484.
Published: 18 August 2025
...Thuy-An Pham; Tuan Le-Anh; Manh-Cuong Duong Purpose The study examines factors influencing green logistics practices (GLP) in Vietnamese industrial companies, focusing on green intellectual capital (GIC) and digital transformation (DX) and their impact on operational and environmental performance...
Journal Articles
Identifying and mitigating risks in the digital transformation of cold chain systems: an empirical study on South Korean SMEs
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2686–2702.
Published: 04 March 2025
...) in the era of digital transformation. Specifically, it examines the mediating role of conservative market entry strategy (CES) and demand forecasting-based product management (DPM) in these relationships. Design/methodology/approach A structured questionnaire was developed based on prior literature...
