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Keywords: Direct selling
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Journal Articles
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2386–2409.
Published: 04 January 2022
.../approach In this paper, the authors use the optimization theory to mathematize the proposed question and build a model. First, the authors consider sequential quantity decisions, where the encroacher decides on the direct selling quantity after determining the retailer's order quantity. Second...
