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Keywords: Disappointment aversion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 09 June 2026
...Jingyang Dong; Tianyang Yu Purpose This study focuses on the manufacturer's choice between human streamers and AI-generated streamers in an online-offline dual-channel supply chain under consumer disappointment aversion. Design/methodology/approach To address whether the adoption of AI...
Includes: Supplementary data
