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Keywords: Distinct perceived value
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1262–1287.
Published: 09 August 2022
...Dae Hui Lee Purpose In line with rapidly developing digitalized marketing technologies, extended service quality has been actively investigated in the exhibition industry. The importance of distinct perceived value linked to service quality has also been emphasized for increasing customer...
Journal Articles

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