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Keywords: Distributor performance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (3): 37–67.
Published: 01 September 2004
...Dinesh Sharma; B.S. Sahay; Amit Sachan Previous research in the area of distributor performance proposed different scales, mostly in western, developed country context. These studies also lacked the consideration of dynamic interaction between variables, which determine the distributor’s...
