... tourism Domestic tourism Exploring the role of service quality in understanding consumer behavior has been a topic of active interest in the field of marketing for decades (Putra and Putri, 2019). Researchers have suggested many definitions for service quality. For example, as stated...

... of the most promising tourism markets in the world. However, unlike large countries such as the USA, China and Australia who have developed a robust domestic tourism industry (Baker, 2013), India has yet to realize the potential of its burgeoning domestic tourism base. Estimates prepared by the World Tourism...