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Keywords: Drink
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 765–779.
Published: 14 November 2016
...). Then, they were asked to evaluate and choose one drink (i.e. iced tea or hot tea). Findings Results suggest that consumers who listen to fast (slow) tempo music are more likely to choose iced (hot) tea. This effect is robust across different musical modes (i.e. major or minor) (Study 1). However, this musical...
