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Keywords: E-commerce system success model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 775–793.
Published: 18 May 2022
... factors affecting customers’ stickiness intention toward live streaming commerce platforms. Design/methodology/approach A research model was developed by modifying e-commerce system success model (ES success model) based on the context of live streaming commerce and meanwhile integrating serendipity...
