Keywords: E-marketing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 589–606.
Published: 24 October 2019
... Emerald Publishing Limited Licensed re-use rights only Social marketing E-marketing Database marketing Media (new media) In the case of Line, the emerging channel of SMM, has attracted the attention of marketing practitioners and researchers (Zhang and Luo, 2016). These media not only...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1): 78–93.
Published: 07 January 2014
... the following hypothesis: H2. Value shopping has a significant positive influence on the online IBT of consumers. Consumer behavior Structural equation modelling Shopping behavior e-Marketing The rate of consumers who are using the online channel for shopping purposes is rising...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2005) 17 (3): 40–50.
Published: 01 September 2005
... process for ensuring that specific partnerships criteria are developed and managed in the most beneficial way. © Emerald Group Publishing Limited 2005 Partner relationship management e‐business models e‐supply chain management emarketing Collaboration Partners Relationship Management...

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