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Keywords: E-tail
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1161–1192.
Published: 10 May 2019
...Pradeep Kautish; Rajesh Sharma Purpose The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency...
