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Keywords: EEG
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1203–1221.
Published: 22 September 2021
... the research with 40 young adults (20 males and 20 females; age range 25–35 years). The Enobio 20-channel electroencephalograph (EEG) is used to record waves, a two-item questionnaire is used to measure purchasing decisions and self-assessment forms are used to measure arousal and pleasure. Data analysis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1149–1170.
Published: 02 October 2019
...Letizia Alvino; Rob van der Lubbe; Reinoud A.M. Joosten; Efthymios Constantinides Purpose The purpose of this paper is to assess whether or not electroencephalography (EEG) provides a valuable and substantial contribution to the prediction of consumer behaviour and their preferences during product...
