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Keywords: ESG authenticity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2774–2792.
Published: 07 April 2025
... inappropriate financial products and falsely reporting ESG performance to consumers raise questions about ESG authenticity. This study looks at the framework of ESG management – ESG authenticity, satisfaction and word-of-mouth intention – in a financial context. Design/methodology/approach Data were...
