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Keywords: ESG performance
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2091–2109.
Published: 08 September 2025
...Jing Xiao; Xiang Zhang; Huafei Yan; Ping Zeng Purpose Based on signaling theory, this study regards environmental, social and governance (ESG) performance as a positive signaling, innovatively establishes the correlation between ESG performance and green cooperative innovation (GCI) and explores...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 171–188.
Published: 18 July 2024
... economically remains insufficient. This study tests the causal effect between corporate Environmental, Social, and Governance (ESG) performance, media coverage, and brand value to reveal the underlying mechanisms of how consumers would react to high ESG performance. Design/methodology/approach This study...

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