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Keywords: East Asia
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 76–92.
Published: 09 January 2009
.../value Only a very few works have systematically examined soft issues in advertising, and few have focused on East Asia. The paper contributes to the literature by comparing how societies with similar cultural traditions regulate soft issues. Regulation of soft issues in advertising presents a serious...
