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Keywords: Ecological conscious Consumer behavior
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Journal Articles
Psychological consumer behavior and sustainable green food purchase
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2350–2369.
Published: 14 January 2022
... the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior. Design/methodology/approach The study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450...
