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Keywords: Economic animosity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 75–90.
Published: 22 March 2021
...Yi Hsuan Lee; Chiou-Fong Wei; Bruce C. Y. Lee; Ya-Yun Cheng; Yao Chen Purpose This study examines whether consumer brand engagement (CBE) can mitigate the negative effects of economic animosity (EA) on purchase intention (PI) and strengthen the positive effect of country-of-origin (COO) on PI...
