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Keywords: Efforts
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Journal Articles
Is kindness invaluable? The impact of benefit and cost on prosocial behavior intentions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1245–1261.
Published: 05 August 2022
... the experimental results. Findings Rewarding time delays and prosocial efforts have no significant impact on the relationship between other-benefit incentives and willingness to engage in prosocial behaviors, but do significantly impact the self-benefit incentives condition. However, the negative effect...
