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Keywords: Ego depletion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 20 July 2026
... through real-life scenarios, images, and videos. Both utilitarian and hedonic products were used as stimuli to test the main effect and the mediating role of ego depletion. Additionally, scenarios of purchasing for oneself versus purchasing for others were constructed to explore the moderating role...
Includes: Supplementary data
