Keywords: Electric cars (EC)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1211–1229.
Published: 29 November 2023
... a premium in the context of electric car (EC) purchase in India. Design/methodology/approach This study used a structured questionnaire to measure the variables of the research. The study successfully obtained useable data from a sample of 491 consumers residing in India. The analysis of the variables...

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