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Keywords: Emerging economy
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Journal Articles
Does social capital provide marketing benefits for startup business? An emerging economy perspective
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1864–1879.
Published: 11 November 2021
... perspective in an emerging economy context. The academic and managerial implications have also been highlighted in the study. Gordhan K. Saini can be contacted at: gksaini@tiss.edu 22 02 2021 01 07 2021 16 09 2021 26 10 2021 © Emerald Publishing Limited 2021 Emerald...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 952–971.
Published: 30 October 2018
... at: phamlinhhc@gmail.com 30 01 2018 08 06 2018 08 06 2018 16 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online shopping Emerging economy Technology acceptance model Adoption theory Vietnam consumers...
