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Keywords: Emerging economy
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Journal Articles
Does social capital provide marketing benefits for startup business? An emerging economy perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1864–1879.
Published: 11 November 2021
... perspective in an emerging economy context. The academic and managerial implications have also been highlighted in the study. Gordhan K. Saini can be contacted at: gksaini@tiss.edu 22 02 2021 01 07 2021 16 09 2021 26 10 2021 Startup businesses are seen as the engine of growth...
Journal Articles
An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 952–971.
Published: 30 October 2018
... at: phamlinhhc@gmail.com 30 01 2018 08 06 2018 08 06 2018 16 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online shopping Emerging economy Technology acceptance model Adoption theory Vietnam consumers...
