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1-3 of 3
Keywords: Emerging market
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Journal Articles
Chief marketing officer and internationalization—a resource-based view
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1615–1629.
Published: 01 January 2021
... in benefiting the internationalization of a postselection emerging-market brand marketer that suffers from late-mover disadvantages. Design/methodology/approach A pretest (survey) and two main studies (experiments) were conducted to examine the proposed mediation model of “Chief Marketing Officer background...
Journal Articles
The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 759–777.
Published: 11 September 2017
... behaviour, especially those in emerging markets. The Ninh Nguyen is the corresponding author and can be contacted at: theninhnguyen@swin.edu.au 17 08 2016 09 11 2016 22 12 2016 23 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use...
Journal Articles
Viable strategy configurations and new product development capability and performance: Evidence from Thailand
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2015) 27 (2): 249–266.
Published: 13 April 2015
... orientations simultaneously to enhance their dynamic capabilities in NPD, a strategic issue that has not been given much attention in previous literature. Firms in emerging markets may lack sufficient knowledge and expertise to manage IT. However, within certain organizational structures (e.g. corporate...
