Keywords: Emotion-based analysis
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 20 July 2026
..., and/or publication of this article. 17 02 2026 26 05 2026 26 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Fashion brand communication Emotional strategy Text mining Emotion-based analysis Brand positioning Funding...

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