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Keywords: Empathic anthropomorphism
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 02 April 2026
..., this study explored how VIs’ empathic anthropomorphism influences user engagement intentions and verified whether social media users’ positive Danmu can mitigate the uncanny valley effect triggered by VIs’ empathic anthropomorphism. Design/methodology/approach This study employed three experiments...
Includes: Supplementary data

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