Keywords: Employee green behavior (EGB)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 322–349.
Published: 29 April 2021
...Ziying Mo; Matthew Tingchi Liu; Peiguan Wu Purpose The purpose of this study was to theorize and examine a Pygmalion perspective in how leader and coworker expectations predict in-role and ex-role employee green behavior (EGB). Design/methodology/approach Using a time-lagged field study, data...

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