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Keywords: Encounter satisfaction
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Journal Articles
Consumer control, dependency and satisfaction with online service
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2016) 28 (4): 594–615.
Published: 12 September 2016
... behaviour when accessing the internet. The study examines the relationship between control, online dependency, online encounter satisfaction and overall satisfaction. It explains the strategic implications surrounding customer control and online dependency as means for enhancing customer satisfaction...
