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Keywords: Encroachment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2386–2409.
Published: 04 January 2022
...Tian Wang; Yangyang Liang; Zhong Zheng Purpose The purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an intermediate distributor and a downside retailer. Design/methodology...

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