...Magali Trelohan; Abdul Zahid Purpose This paper examines the effects of gender-neutral language on consumer attitudes and engagement, focusing on its implications in a linguistically gendered context (French). The aim is to identify the conditions under which gender-neutral language can positively...

...Honghong Zhang Purpose This study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial relationships with them and online engagement with their content, which eventually affect followers...

...Zhenhua Quan; Wenjie Qian; Jianhua Mao Purpose The purpose of this article is to explore the relationship between the attributes of Olympic mascots and their impact on sponsorship effectiveness. Based on a multiattribute model and the introduction of engagement theory and the meaning transfer...

... the role of engagement between different types of trust and satisfaction toward shopping on C2C e-commerce. Design/methodology/approach A quantitative survey method was developed to test the antecedents and mediator of C2C customer satisfaction. A panel service was used to collect the dataset...

... an international faculty perspective, enabling a multi-dimensional comparison to be drawn between the perceptions of the student, and the service provider. © Emerald Group Publishing Limited 2013 First year experience Higher education Student retention Engagement Student-university relationship...