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Keywords: Engagement approaches
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2015–2034.
Published: 05 September 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Livestreaming Engagement approaches AI-avatar live streamer Consumer acceptance intentions National Natural Sciences Foundation of China 72304154 Humanities and Social Science Fund of Ministry of Education...
