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Keywords: Engagement intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 473–494.
Published: 02 October 2019
... service delivery quality (MSDQ), customer experiences, continued engagement intentions and customer involvement. Design/methodology/approach A research model with five hypotheses was proposed. Data were collected from 911 Taiwanese consumers who had a minimum of two years of multichannel shopping...
