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Keywords: Engagement objects
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Journal Articles
Exploring customer engagement valences in the social services
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 890–912.
Published: 11 September 2017
... of opportunities exist to expand the theoretical and operational application of the engagement concept (Hollebeek et al., 2014 ; Hollebeek, Conduit, Sweeney, Soutar, Karpen, Jarvis and Chen, 2016 ; Dessart et al., 2015, 2016). Social services Customer engagement Engagement objects...
