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Keywords: Entropy-based customer value score method
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 344–363.
Published: 22 February 2022
... itself can last a lifetime. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Customer valuation theory Customer journey Entropy-based customer value score method A sustainable business needs to create value for its customers through its...
