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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 124–140.
Published: 11 January 2016
... contributes to the international marketing literature by a focus on HEI and focus on agency approach. Mei Teh Goi can be contacted at: goimt@iukl.edu.my © Emerald Group Publishing Limited 2016 Entry modes External drivers Higher educational institution The total enrollment of foreign...
