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Keywords: Environmental attitudes
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Journal Articles
Downward social comparison in explaining pro-environmental attitude-sustainable consumption behavior gap
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 236–252.
Published: 18 July 2024
.... As a contribution to the understanding of the phenomenon, this study aims to examine the role of downward social comparison as an explanation for the inconsistency of the relationships between two types of pro-environmental attitudes, namely attitudes toward the environment and attitudes toward sustainable...
