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Keywords: Environmental citizenship behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (5): 1321–1338.
Published: 28 October 2024
...) to determine how consumers’ green brand identification and environmental citizenship behavior affect their intention to purchase green products and intention to engage in green brand evangelism, respectively. This study intends to study green brand behaviors based on a SIT perspective (Tuškej et...
