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Keywords: Environmental factors
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Journal Articles
Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3192–3212.
Published: 31 May 2024
... factors on consumer purchase intentions towards EVs. Findings The analysis revealed that both perceived value and perceived risk significantly influence consumers' intentions to purchase EVs. It was also found that environmental factors effectively moderate the relationship between perceived risk...
