Keywords: Esports
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2578–2598.
Published: 14 February 2025
...Dung Minh Nguyen; Georg Daxauer Purpose In the growing esports landscape, understanding esports players’ motivations and behaviors is crucial to academics and practitioners. However, research on what motivates individuals to play esports and their effects on players’ affective engagement...

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