..., such as expertise, service quality, ethics and shared value to cocreate value for buyers. Therefore, this study explores the attributes of salespeople that influence the quality of the relationship (trust and satisfaction) and, as a result, loyalty in the context of the business-to-business (B2B) relationship...

...Denni Arli Purpose Online advertising becomes an essential tool to reach the target audience. One of the most widely used strategies is re-targeting. Firstly, this study explores the impact of ethics, privacy and ads' perceived benefits (ad effectiveness and ad relevance) on consumers' attitudes...

...Ahmed Shahriar Ferdous; Michael Jay Polonsky Purpose – The purpose of this paper is to examine whether the theory of planned behavior (TPB) can be used to explain financial salespeople's ethical selling intentions and behaviour in developing countries. Understanding salespeople's ethical...

... Indonesia, and two different advertisements (one ethical, another unethical). Design/methodology/approach – The study uses survey methods and a highly structured questionnaire to collect data from respondents in four cultural groups. In total, 100 responses were received from each of these groups...

...Margaret McNeil; Kerry Pedigo Explores the nature and type of ethical dilemmas experienced by western Australian managers engaged in import/export operations. Highlights the strategies used by these managers in terms of what can be done to resolve ethical conflicts in subsequent cross‐cultural...