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Keywords: Event quality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 306–321.
Published: 05 May 2021
..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 940–960.
Published: 19 December 2019
.... Findings Results showed significant and powerful impacts of: event quality, destination image and perceived value on tourist satisfaction; destination image, perceived value, and tourist satisfaction on destination loyalty and demonstrated; and tourist satisfaction fully mediates relationships between...
