Keywords: Event quality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 306–321.
Published: 05 May 2021
..., a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image...
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