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1-5 of 5
Keywords: Evolutionary game
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–34.
Published: 28 October 2025
... by the government and supply chain enterprises for the collaborative governance of digital risks, and develop a multi-agent strategy to enhance the risk response and governance efficiency of the supply chain. Design/methodology/approach This paper constructs a tripartite evolutionary game model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3926–3946.
Published: 23 May 2025
... competitive advantage against the dual background of increasing industry competition and withdrawal of government subsidies. Design/methodology/approach A Stackelberg game model involving two manufacturers and third-party suppliers and an evolutionary game model for the manufacturers under different...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3311–3331.
Published: 08 April 2025
...Junjie Lv; Chaoyue Gong; Ziyi Wang; Yuanzhuo Wang Purpose This paper aims to counteract the time-related decay of information dissemination in social commerce by proposing an evolutionary game model based on complex networks, analyzing how companies with limited budgets strategically select or re...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1392–1415.
Published: 15 October 2021
... environment, promote enterprises to form a dislocation development and complementary advantages in the knowledge innovation ecological chain and improve the overall innovation efficiency of the industry. Dual innovation Knowledge pricing Evolutionary game System simulation In the era...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 205–230.
Published: 27 April 2020
... web celebrity marketing environment. Design/methodology/approach Theoretical research was employed to develop a practical approach for applying evolutionary game theory to eWOM marketing controlling strategies modeling via dynamic visualization, systematic simulation experiments. Findings...
