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Keywords: Executive succession
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Journal Articles
Chief marketing officer and internationalization—a resource-based view
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1615–1629.
Published: 01 January 2021
.... Chief marketing officer Internationalization strategy Emerging market Executive succession Relating executive selection to the internationalization of emerging-market firms, this study aims to address the research question: Can the recruitment of a new outsider chief marketing officer (CMO...
