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Keywords: Exercise involvement
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2299–2313.
Published: 13 December 2021
... effect of exercise involvement was examined. Design/methodology/approach A total of 283 consumers in Singapore were recruited during the partial lockdown period. Data analysis was employed using the partial least squares structural equation modeling (PLS-SEM). Findings The results of data...
