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Keywords: Expatriates
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 626–640.
Published: 15 November 2011
... and types of products. For expatriate ethnic groups, it is recommended that marketers think about the interaction between their traditional values and the values of the host country, as these have dual effects on their attitudes and hence on their buying intention. The interaction between these values...
