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Keywords: Expectation confirmation model
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Journal Articles
Coinciding users' goals: the mediating role of goal-congruent outcomes in predicting ChatGPT plus users' continuance intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 30 December 2025
...Nguyen-B-Ngoc Jade; Fang-Mei Tseng Purpose Subscription retention is crucial for a firm's sustained success, with the expectation-confirmation model (ECM) commonly used to explain users' intentions to maintain subscriptions. However, ECM shows limitations when applied to ChatGPT Plus, as users may...
Journal Articles
An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1682–1698.
Published: 21 November 2022
...Weisheng Chiu; Ga-Eun (Grace) Oh; Heetae Cho Purpose The purpose of this study was to understand consumers' continuance intention to purchase in social commerce from an integrated perspective of the expectation confirmation model (ECM) and information adoption model (IAM). Moreover, the cultural...
