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Keywords: Expected utility theory
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Journal Articles
How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–32.
Published: 23 September 2025
...Chien-Wen Chen; Mingchang Chih; Duong Thuy Trang Nguyen Purpose This research extends the Information Systems (IS) Continuance Model by integrating the Expected Utility Theory to examine how experiential e-commerce platform features (website credibility, product visual appeal, and perceived...
