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Keywords: Experienced users
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1013–1039.
Published: 29 October 2018
... why experienced users in mobile social apps (e.g. WeChat) are likely to continue using the app. Design/methodology/approach This study proposed a conceptual model to identify key determinants of continuance intention of WeChat users and highlight the effects of individual experience. Data were...
