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Keywords: Exploitative marketing capabilities
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 09 April 2026
.... Sungho Lee can be contacted at: shlee@uos.ac.kr 05 09 2025 26 12 2025 10 02 2026 16 02 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Outside-in marketing capabilities Exploitative marketing capabilities Exploratory...
Includes: Supplementary data
