... decisions about exclusive territories. Originality/value The export marketing literature emphasizes the advantages of exclusive territories. By contrast, the channel management literature suggests that exclusive territories also have disadvantages. As exclusive territories have both advantages...

... ; Leonidou and Katsikeas, 2010) this subject matter offers a potentially representative sample of studies, the results of which could be generalizable to IM. Second, some scholars have underscored the need to scrutinize methodological rigor in export marketing (see Gemünden, 1991 ; Leonidou et al...

... assistance provides additional insights. Drawing from previous literature on export assistance and performance, this paper presents research that has specifically tested the individual effects of informational and experiential export marketing assistance, as well as commitment to export performance...

... market approaches. © Emerald Group Publishing Limited 2015 International marketing Export marketing SME marketing Entrepreneurship Internationalization International business The purpose of this study is to examine the change in exporters’ perception of export barriers across time...

... extend to the very definition of an internationalizing SME with significant implications for export researchers. International marketing Firm performance Strategic marketing Cross-cultural marketing Export marketing SME marketing Research on export performance has expanded exponentially...