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Keywords: Export markets
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2007) 19 (2): 127–144.
Published: 03 April 2007
...Vinh Nhat Lu; Craig C. Julian Purpose This study seeks to examine the empirical link in export market ventures of the relationship between the internet (when it is used for communication, networking, market research, sales, image enhancement, cost reduction and competitive advantage purposes...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2006) 18 (1): 29–42.
Published: 01 January 2006
... firms to adopt the internet for their export activities. Orginality/value The major contribution of the study is to incorporate market and learning orientations in the technology adoption model to explain the intention to adopt the internet by export firms. Export markets Internet Technology...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2003) 15 (3): 20–33.
Published: 01 December 2003
... and Europe. Fareast goes West New Opportunities for Asian Brands in Europe Volume 15 Number 3 2003 33 © MCB UP Limited 2003 Brands Export markets Exports Competitive strategy ...
